Promoting your business can be challenging. But there are lots of free forms of advertising that you can be using. Blogs are great because they’re so cost-effective and can drive traffic to your website, increasing your sales.
Just like anything, it’s important to write for your audience. Think about who is going to be reading your blog and why. Ultimately, you want to tailor your content to your readers.
It’s very easy to just jump into writing a blog, but preparation is key. It’s worth spending that extra time creating valuable content that will actually help your business.
Are you going to post daily, weekly or monthly? We recommend posting as much as you can but ensuring consistency. Let your audience know when you’re going to post so they can view your latest content. A good blog post is usually around 400 words. People don’t like reading too much, so try to condense the information